For the first time, Culver City News readers played along with Justin Scupine’s “Where Am I in Culver City?” game at the CulverCityTimes.com online community.
The question was “Where in Culver City is this explosion of color?”
Evlynne Braithwaite Householder wrote, “This one was an easy one.”
It was a detail from the beautiful neon Helms Bakery Sign that still proudly scintillates above the Helms Bakery District.
We received a record number of responses — which were entered in the comments of the game post on CulverCityTimes site. And, after a blind drawing, four Circus Vargas tickets were awarded to Jozelle Smith.
Helms Bakery operated from 1931 to 1969; their motto: “Daily at Your Door.” The company’s baked goods were never sold in stores.
Instead, every weekday morning white trucks filled with bread, fresh donuts, cookies, pastries, and candies fanned out across the city from the bakery in Culver City and from a second one in Montebello.
My grandfather, Mike Scupine, was actually a driver of one of these Helms trucks for several years.
Since the company won the contract to supply bread for the 1932 Olympic games in Los Angeles, the company’s trucks and packaging proudly bore Olympic symbol and the slogan “Olympic Bread.”
Justin Scupine is the founder of Culver City Times community. www.CulverCityTimes.com.