The Chernotsky family hangs out in front of their shop in the 8500 block of Washington Boulevard, in Culver City’s art district during the October Walk and Ross event. From left are mom Nechama, Marlea, 2, Lyla, 8, dad Lee and son Avi, 6. Lee Chernotsky is the CEO of Rosie Foundation ROSIESjobs. #Ready 4 ROSIES, and Pop by ROSIES. Lyla was featured on the cover of the Culver City News in 2016, as she was selling lemonade in front of the business.