Since the launch of LuxeYard, Inc. last January, Braden Richter has been quite busy as CEO of the company as well as partner and acting merchandise director of Jaxon International. Seven days a week, he works out of the store in Helms Bakery in Culver City.
Braden Richter’s Culver City roots are deep. He has been working at Helms for the past six years. His wife and three kids,—a son at Turning Point School and two baby daughters complete the family. His father served as president of the Culver City Chamber of Commerce back in the early ‘90s.
Richters’ ambition has served him well as a businessman. From skateboard distribution as a teenager to many years of working in manufacturing, to his latest project is LuxeYard, Inc., which he describes as the “convergence of social media an e-commerce.”
LuxeYard is a flash sales site for home furniture and decoration, as well as men’s and women’s fashion. The site serves as a middleman between high-end companies that have extra products to share and consumers looking for a deal—so a nice button-up usually sold for $80 may be available for you for less than $20, or a furniture set usually priced at a couple thousand could go for less than a grand.
Anyone can join the free online site to gain access and updates via email on the limited time, limited stock sales. Richter also says that customers are able to submit a sample picture of what they are looking for, so the store can stock products that something similar to fit the customers’ tastes; in addition, many brands ask their products to be posted on the LuxeYard site.
Richter takes special pride in his business. He contributes and stays involved all around the business, which, even as his email inbox refreshes an email a minute, he hopes will continue to grow.
Richter says, “I’ve had business in seven to eight cities in Los Angeles, and Culver City is probably the easiest to do business in.”
Richter fosters a real family atmosphere at LuxeYard and Jaxon. After just half a year being in business he employs fifty people, who he calls a phenomenal “team of veterans.”
And just like family, giving to children’s charities is close to his heart. Richter is excited to sponsor It’s All About The Kids as his first foray into charitable gifting but his intention is to expand this program and get involved with more organizations.